Beschreibung
Für einen unserer namhaften Pharma-Kunden in Südwestdeutschland suchen wir derzeit einen
Brand Manager/in Frauengesundheit D-A-CH
– Start: Ab sofort
– Auslastung: 4-5 Tage pro Woche, Onsite und Remote
– Dauer: 18 Monate
Aufgaben
– Brand management for OTC brands in the emergency contraception and intimate hygiene categories
– Development of a brand and development strategy, including market and trend analysis
– Creation of business cases for launches line extensions as well as development of a local marketing plan
– Coordinate PR and communication agencies for the creation of an online strategy (ATL/BTL) as well as advertising, marketing and trade material
– Continuous communication and coordination with internal stakeholders
Profil
– Relevant OTC or mass marke/FMCG marketing and brand management experience
– Fluent in German and English